we7 - Free Music with Commercials

I was listening to CPR (Colorado Public Radio) this morning when I heard an advertisement for a new music service, we7.  we7 differs from most in it’s alternative payment structure.  On the front page they describe the options.

‘Pay with Money’ or ‘Pay with Time’

Great music can be a truly moving experience and has a real value for which the performers, writers and rights owners deserve to get paid. With We7 we have changed the currency you can use to pay for music; at We7 you can pay for the music with money or your time. If you choose to pay with your time then ads will be dynamically inserted into the music based upon what we know about you. This way you get the music you want for free but artists, writers and rights owners get paid - so everybody wins: you get the music you want for free, advertisers get to talk to you and rights owners get paid.

Best of all, their music is all DRM free.  Though, I’m not sure if I would want a brief commercial before all of my music.

Would you use this service?