the 30 second socializer: buzzed, not drunk

If there’s one thing we here at UM headquarters are constantly experimenting with, it’s the effect of alcohol on our social pursuits. Unlike most old school ‘purists’ in the socializing realm, we advocate having a few drinks to loosen up and enjoy the experience (pretty much any experience) more. After a year and a half of research, my conclusion is this; having a warm buzz can help my ‘game’ tremendously. Being even one step over that line can kill it immediately.

Read on for 3 simple reasons you should limit your imbibing while mingling with the ladies.

1) Save money.

When Greg and I get serious about socializing earlier this year (i.e. 4 nights a week) we made it a point to not drink until we left the clubs. During this time, I might spend $10 total in a night (for diet Cokes and the like, or perhaps an occasional beer). Contrast this to a typical night of drinking out, which usually runs me $45-$50.

2) Improve your judgment.

I’m sure you’ve experienced the horror of getting a phone number from (or much much more from) a girl who, upon closer inspection during the first date isn’t the foxy momma you thought you were wooing in the club. There is something to be said for socializing whenever, and with whoever you can (it’s called practice, and it works). There’s also something to be said for having a clear enough mind to go after the “perfect 10″ you’ve always dreamed of meeting, rather than someone you probably won’t bother calling anyway.

3) Stop being sloppy

Girls are hyper-intuitive, and they can smell ‘another dumb drunk guy hitting on us’ from a mile away. Why be that guy? There’s a lot to remember when approaching a girl you’re interested in; time tested techniques and tactics aimed at presenting your best self and making the right first impression. It’s easy to forget all of it when you’re rounding out your 6th Gin and Tonic.

Having a warm buzz and being that playful, friendly guy who’s not afraid to approach the hottest girl in the room is fantastic. Being the stumbling guy who can barely ask for a female opinion before burping in her face isn’t.

Save the hardcore drinking for the after hours celebration and debrief.