Shirtless Abercrombie

When I think of Abercrombie & Fitch stores, I think of bad pop dance music and shirtless men advertising an eternal summer of beach front houses.  Improv Everywhere agrees with  the latter and decided to play an active role in the shirtless lifestyle.

Agent Nguyen came up with the idea for this mission when he noticed the 5th Avenue Abercrombie and Fitch store had a shirtless male model greeting all customers as they enter. Upon further examination, we discovered the model is only one aspect of the store’s celebration of the shirtless male. There are photographs all over the store of bare-chested men, both on the wall and on the products themselves.

A group of 111 men assembled in Central Park where they became shirtless and engaged in Abercrombie-esque behaviors.  After their photo shoot they entered the store and shopped for shirts.  They were asked to leave quickly after.  Check out Improv Everywhere for pictures, clips, and the full story.