redken for men: work hard and densify review
July 10, 2008 by Cash
After my glowing review of their new ‘mini’ travel product line, Redken’s awesome PR vixens in New York invited me to choose a few more items from their catalog to check out. Rawr.
For the past two weeks or so I’ve been putting their “Work Hard power paste” and “Densify texturizing shampoo” to the test.
Work Hard Power Paste - $13.95
They say:
Work Hard molding paste is a firm, moldable paste that works easily through hair for shaping styles with ultimate control. Polystretch fibers keep styling flexible. Humidity resistant, non-sticky and non-greasy.
Formulated with:
Protein, carbs
Polystretch complex
I say:
Although Redken has their work cut out for them trying to improve upon the awe inspiring styling skill of their “outplay” putty (see my review here), Work Hard is a viable alternative. The main benefit I can see is that you could easily resculpt your do during the day. This could be helpful for people who have to be ‘professional’ at work, but like to punk it up come quitting time.
On a side note, does anyone remember that ridiculously cheesy Depeche Mode song called “Work Hard”? You know I loves me some DM, but good gawd.
Sample lyrics:
You’ve got to work hard, you’ve got to work hard
If you want anything at all
You’ve got to work hard, you’ve got to work hard
If you want anything at allNothing comes easy
And that’s a fact
Nothing comes easy
But a broken back
Annnnnd we’re back…
Densify texturizing shampoo - $10.95
They say:
Gently cleanses, gives fine or thinning hair an inner push for increased density and fullness. Hair is left magnified. High tech formula contains macro soothers to help protect the scalp.
Formulated with:
Protein/ Ceramide = Strength & Hair Repair
Style Bonding Agents = Lasting Fullness & texture
.
I say:
Though it can be difficult to measure the ‘thickening’ power of a product (even on my super-thin hair), especially in the short term, I give Densify a thumbs up. It doesn’t necessarily *feel* like my hair has somehow multiplied during the course of a shower, but I do notice a slight ‘fullness’ come time for my daily spiking. It’s a start.
I’ll continue to use it and see what the rest of the bottle brings.
Check out Redken Online
Bonus Video: Depeche Mode - Work Hard


Geez Cash, I’m way past the days of washing my hair with a bar of Dial soap while singing country music (hate it) or rock-n-roll in the shower, but including a DM video in your review of hair products isn’t the most hetero thing you’ve ever done. I can appreciate the references in the blog for the tags and subsequent advertising benefit, but come on! Redken products are great and I use them, but if you follow this up with something about fruity chick drinks, then your man card is suspended!
Ben; Omg! I wouldn’t even know where to begin congratulating you for this comment.
“isn’t the most hetero thing you’ve ever done’
I am almost snorting over here. If anyone would like to tell me what exacty IS the most hetero thing I’ve ever done, well by God, I’ll buy you a cosmo next time we meet!
One thing that ain’t it? Last night @ City o’ City when our cute hipster waitress asked to see Greg and my Ids, we pulled them out - simultaneously mind you - from our orange (his) and purple (mine) Jimi wallets.
A sports blog, we are not…Viva la metro livin!
ok that does it. File this under the new category called “Gay stuff”. But I will admit to stealing a few sips of my wife’s cosmo every now and then.
More references to Scotch or Vodka in a flask (Flasks are SO macho) gives you mucho gives you more credit on your man card.
Ah crap… that’s what I get for trying to be clever with the word play. That last sentence sounds like an inmate reading from a dictionary.
The most Hetero thing you did was your outfit at the now infamous “white trash christmas” party. Totally hetero and you totally OWNED it.
Good show, sir Shyzon! Your next cosmo’s on the house