Marie Digby is a Fake
It looks like youtube has fooled me again. Being an accidental fan of rihanna’s umbrella, I was excited to see a young, cute, Asian girl doing youtube covers on her acoustic guitar. I was even more excited to hear about her get radio air time, TV show spots, and an album deal. Turns out it was all fake.
The wall street journal reports.
A 24-year-old singer and guitarist named Marié Digby has been hailed as proof that the Internet is transforming the world of entertainment. What her legions of fans don’t realize, however, is that Ms. Digby’s career demonstrates something else: that traditional media conglomerates are going to new lengths to take advantage of the Internet’s ability to generate word-of-mouth buzz.
It turns out she had a record deal a year and a half before ever hitting youtube. After recording the full length album, they wanted to find a new way to get her exposure.
That’s when the idea of posting simple videos of cover songs came up. “No one’s going to be searching for Marié Digby, because no one knows who she is,” Mr. Bunt, the Hollywood Records senior vice president, reasoned. So she posted covers of hits by Nelly Furtado and Maroon 5, among others, so that users searching for those artists’ songs would stumble on hers instead. Her version of Rihanna’s “Umbrella” proved a nearly instant hit.
She feigns amateur status, records covers on youtube, and meanwhile has a publicist book gigs and encourage radio play. She takes parts in interviews and leaves blog posts wondering in amazement at how random her success was found.
Read the full article, Download This: YouTube Phenom Has a Big Secret.
9 Responses to “Marie Digby is a Fake”
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Last i knew marketing was all about knwoing your audience. Still haven’t heard anything by her yet, so i can’t say one way or another what i think of her music. But, if she’s good, then great, i’ll probably listen to her stuff, expecially if it’s not just covers of other people’s songs. people are getting more and more immune to normal methods of marketing, so i applaud the fact that the industry is evolving to get the messages out that they’re paid to.
p.s. i have some bad news for you greg. i… i’ve lied to you too… i’m not really a goat, although i have been known to nibble on the odd tin can between meals.
Homer: “Hey everybody! he lied to us, through song!”
I was really surprised when you told me this the other day. I fell for it; I told everyone about this amazing singer that they found on youtube. I made everyone listen to the acoustic version of Umbrella. I listened to her radio interviews and was just so happy for this “girl next door.” Grrrrrrr……
Well it’s just a way to get noticed, how come its okay when people go on tv to promote themselves? I don’t think she’s a fake and Marie has said that it was her own idea to put videos on youtube, not her record company’s. So how does that make her fake? She had a record company and then put videos of herself singing on youtube… to me there’s nothing wrong with that. But hey, whether you agree with me or not, her music rocks and I listen to music because I like the song, regardless of whoever is singing it. I mean Amy Winehouse has tons of fans.
In going through a Marie Digby Google Image search, I stumble across the words “Marie Digby is Fake” and gasped in shock that someone out there could be so unbelievable to put that out there. Of course, I had to look into this and see for myself just what this was all about.
So what if she was able to use the internet to let her music and name be known.. as if it’s a crime.. as if business industries of all kinds don’t ever do it this way.. all she is guilty of is displaying her true talent as a musician and song writer along side her covers of other musicians. She never claimed all of these happenings to be random but rather unexpected. Can’t always expect just anyone over the internet to discover and support her music, but since they have, she’s very thankful for it.
I suggest you re-check your sources before coming out and nailing someone’s hopeful fortune as scandalous plotting instead. Viva la Marie Digby!
in my opinion she was totally misleading and dishonest in her remarks to fans. It’s not as if her record company was the only one lying about this, it was her as well. Just seems pretty wrong to bend your audience over like that for sales and attention.
Are you sure that she’s fake? I dont think so greg,she’s just simply good
when someone start to get popular, there’s always this few people that try to cripple the reputation of the up-coming star
anyways hope that she does her best!
you’re lame. flaming a good artist, what do you get out of it? if you have nothin good to say, just shut it then. Marie’s a good artist, and the fact that she’s pretty is just a bonus. Shame.
Saying she a fake is certainly controversial. Getting people passionately discussing it one way or another is good regardless of what side they are on because it brings notice to her name and her music….which is amazing and touching and inspiring…
“They really wanted to do a piece on how major corporations are duping regular people into thinking they’re discovering someone or something when, in actual fact, they’ve got all kinds of money and manpower behind them. That was their angle. But their mistake was using me as an example, because my situation couldn’t be any more different. I did have a huge company that could potentially be putting lots of money behind me and coming up with these amazing marketing plans to make me the next YouTube star—which, by the way, isn’t even possible, not even if you’re McDonald’s or Coke—but that wasn’t happening. I did take the piece personally. I took it very personally because I didn’t have the support of my amazing, glitzy, wonderful record deal. I was holding on to it by its last string and doing whatever I could to make sure this album, that I had already finished a long time ago, would see the light of day. That album was in the can a long before the YouTube videos. Those videos were honestly a last-resort attempt to prove I deserved a shot. ” - Marie Digby