Can simple be beautiful?

Mr. Giorgio Armani has shown the world the possibilities of elegance derived from clothing that is not trendy but simple and consistent. Armani’s focus and attention is placed on materials that are comfortable and colors that are conservative.

The look of Armani is Elegant.

From its humble beginnings as a small fashion house in Italy, the Armani name has now achieved worldwide fame.

The Armani line began in 1974 when Mr. Giorgio Armani and his partner Sergio Galeotti sold their VW Beetle to fund the small fashion house.

Today the brand covers several lines of clothing, home furniture and accessories. Mr. Armani credits his mother for his success as a designer and states that it was her elegance that led him to pursue a career in fashion. He gained world popularity in the early 1980’s thanks to the American movie “American Gigolo.” The movie featured Richard Gere wearing clothes provided by Mr. Armani. Due to the success of the movie Mr. Armani launched several other more affordable lines of clothing. The Armani lines are as follows, beginning with most affordable to most luxurious:

Armani Exchange

Launched in 1991 only in U.S.A. The line is best known with young adults for its affordable shirts, polos, jackets, sweaters, jeans, and accessories. You will find a vast array of fashionable styles and colors at very affordable prices.

Armani Jeans

Its denim wear is best known for its cut and use of comfortable materials. The line only produces denim wear and is also marketed for the younger consumer. Prices are also affordable and more focus is placed on comfort rather than style.

Emporio Armani

Launched in 1985 the line includes sunglasses, perfume, and clothes. This line caters to a younger demographic, especially those who seek a young and modern look. Many of the young Hollywood stars, and successful entrepreneurs enjoy this line exclusively. A larger amount of higher end products are featured through Emporio Armani and the line is considered a bridge line between the more affordable Armani Exchange, and Armani Jeans to the higher end Armani Collezioni.

Armani Collezioni

Features a large collection of fine fabrics and more tailored fits that are used to design clothing that exemplifies Mr. Armani’s love of comfort and simplicity. The garments are created to display a custom tailored look; the sport jackets step away from the conventional patterns and offer exciting textures. You will also find Mr. Armani’s most recognizable deconstructed jackets in this line, the jackets evolved beyond the sharp lines and conventional fits of lesser collections.

Giorgio Armani

The most luxurious line that Mr. Armani has presented to the world. These are the garments that you can invest in. The finest fabrics and careful hand-stitching guarantee that each item will remain a staple in your everyday wear. The consistency of the colors also guarantees that each garment will never go out of style. To preserve Mr. Armani’s goal each garment is custom tailored to your requirements.

Conclusion 

Mr. Armani’s vision of elegance has held his line of clothing at the top of the fashion world. It is his stance against following trends that has allowed him to place more focus on creating quality clothing that will give the gentleman the ability to be comfortable and yet elegant in almost all of his daily adventures. Armani has been in a staple in my closet for many years because of his goal to conserve elegance without following trends, for more information on his clothes visit Armani online.